Tag: Parsons

Luxury Design Strategies LEF Final Presentations

Posted on by sam

LUXURY DESIGN + STRATEGYFor the past 16 years Parsons students have collaborated with MBA students from Columbia University to develop brand-strengthening design solutions for luxury companies.

This year, teams were chosen to research and design for Hermès, Bulgari, Maclaren, Loro Piana, Haviland. Each company had a unique case, requirements and goals. It is good to see more professionals and people from different backgrounds change their view of design from something of decoration to a force of actual function and meaning. Increasingly I notice more business schools getting involved in design. Like Carnegie Mellon, Harvard, Stanford and Columbia.

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SITE
Students meet at Parsons, Columbia University, and the offices of the companies’ chief executives for discussion and working sessions.
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BOARD OF DIRECTORS:
Barbra Cirkva, Chair
Ketty Maisonrouge, President

ADVISORY BOARD:
Assouline: Prosper Assouline, President & Founder
Bulgari: Veronica Trenk, Managing Director
Cartier: Emmanuel Perrin, President & CEO
Chanel: Barbra Cirkva, Division President, Fashion, Watches and Fine Jewelry
Christian Dior: Pamela Baxter, President & CEO
Graff: Henri Barguirdjian, President & CEO
Gucci: Laura Lendrum, President & CEO
Hermès: Rober Chavez, President & CEO
Lalique, Haviland, Daum: Maz Zouhairi, President & CEO
Loro Piana: Fabio Leoncini, Managing Director, Luxury Goods
Louis Vuitton: Geoffroy van Raemdonk, Acting President
Luxottica: Andrea Dorgio, EVP of Wholesale North America
LVHM Perfumes and Cosmetics: Pamela Baxter, President and CEO
Maclaren: Farzad Rastegar, President

Special Thanks to Heico Wesselius and Andrew Cornell Robinson of the Design+ Management department of Parsons The New School for Design

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links + sources:

http://www.newschool.edu/parsons/luxury-education-foundation/
http://www.luxuryeducationfoundation.org/
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Visualizing Finance Lab

Posted on by sam

The Visualizing Finance Lab (VFL) explores the ways in which complex financial situations and dynamics can be explained through visual, metaphorical and narrative representations. The lab’s initial goal is to develop a vocabulary for describing illustrations and other visualizations of the recent financial crisis, and creating a searchable online database. These tools will assist designers and creative professionals to contribute more confidently to the discourses of business and economics, and establish a common language for artists, editors, and educators in building financial literacy and understanding.
Members:
Aaron Fry, Co-Director
Associate Professor, School of Design Strategies, Parsons The New School for Design

Carol Overby, Co-Director
Assistant Professor, School of Design Strategies, Parsons The New School for Design

Jim Osman
Assistant Professor, School of Design Strategies, Parsons The New School for Design

Heico Wesselius
Assistant Professor, School of Design Strategies, Parsons The New School for Design

Jennifer Wilson
Assistant Professor, Department of Natural Sciences and Mathematics, Eugene Lang College The New School for Liberal Arts
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http://sds.parsons.edu/?cat=57877/